Kristin started her career in mission based organizations and community organizing while still in college helping found the first resource center for violence prevention and healthy relationships on ASU campus. Soon after graduating with her Master Degree she launched her first business with her business partner Nancy Sanders, the highly celebrated Three Dog Marketing. Shortly after launching Three Dog Marketing, Nancy and Kristin were recruited by the Maricopa Small Business Development Center to help business owner utilize marketing and sales strategies to create new jobs and capital. Working at both Three Dog Marketing and the Maricopa SBDC, Kristin began to carve a unique niche working with women business owners and combining strategic communication with economic development.
During the four years she worked at the Maricopa SBDC her role evolved and was expanded. Eventually she would serve as the lead trainer for the center, a Kaufmann facilitator and grant manager. In 2013, Kristin was the grant manager responsible for executing the Wells Fargo Lift Grant through the Maricopa Small Business Development Center. By focusing on Women Business Owners and leveraging relationships in the community, they delivered over 1,234 hours of direct one-on-one counseling with small business owners resulting in 91 new jobs, 45 new businesses that launched over $2,000,000 in increased sales, and $500,000 of capital invested in less than 2 years. Exceeded all original goals of cost, schedule, and performance.
In 2014 her marketing firm Three Dog Marketing was acquired by Despins Printing and Graphics in the Scottsdale Airpark the new organizations is called Splash Printing and Marketing. Kristin helped develop Splash Printing and Marketing into an award winning firm.
Early in her career Kristin recognized the positive impact that Women Business Owners had on improving local communities. Over the years she has support women business owner both as clients and by serving as an advocate for women business owners as a board member with the National Association of Women Business Owners. She founded Empowered Lab Communications L.L.C., Empowered Lab Communications creates innovative training programs and consulting practices to help organizations that support women business owners create a greater impact based on innovate new approaches and globally researched best practices. She also is responsible for launching Empowered PhXX. The valley’s first collaborative initiative strengthening the Phoenix entrepreneurial ecosystem for women business owners. Listen to her bi-weekly podcast or catch one of her many speaking engagement on women business owners across the country.
Kristin lives in Phoenix, AZ with her daughter (Kensington), furry son (Remington) and her husband (Phil).