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Biz Wisdom from Paula Cullison: A Response from PhXX Forward

As many of you know, last week we launched an effort to coordinate several women’s business groups in Phoenix (PhXX Forward). It was a great success and was very clearly a starting point for something big.

I have been honored by the positive feedback and emails that I have received. One in particular I had to share. Paula Cullsion attended last week. She is a long time advocate for Arizona women. She was moved by the event and drafted some of her wisdom down. I didn’t want to keep it all to myself! Below is Paula’s recommendations for Arizona women business owners and her contact information:

Comments from Paula G. Cullison

Background: corporate / entrepreneur / non-profit and

Success depends on the following … with the contrary resulting in the opposite:

  • Have a well developed and realistic business plan which has been professionally critiqued.
  • Have sufficient capital to make it a reality. Understand how much you need / have.
  • Set a realistic time frame and realistic financial goal.
  • Understand your competition.
  • Evaluate and utilize existing support networks (e.g. women’s business organizations, AZ Small
  • Business Association, Chambers of Commerce, US-SBA, civic organizations, online education
  • forums, etc.) for business contacts and business education seminars and workshops.
  • Always carry an ample supply of business cards that explain your business.
  • Develop a savvy marketing and PR sense. Know the Media.
  • Design a professional website, LinkedIn and facebook page. Post regularly.
  • Be passionate about what you do. Develop a brief ‘elevator’ (descriptive) speech
  • about your business.
  • Serve on a Committee or Board of Directors for a business or non-profit organization.
  • Speak Up and Speak Often: speak at various meeting which are business related.
  • Ask to be on the program. Take the initiative. This builds self-confidence.

I love that Paula attended and was moved into sharing her business wisdom. Our community is filled with many great women like Paula. Thank you Paula for your wisdom!